As a follow up to one of my previous post, The New York Times reported that Realogy is now exploring the possibility of having buyers go to their website and placing Offers on Boston downtown real estate, thus, eliminating the need for paying brokers a commission. 

As Reported in the New York Times: Web-focused operations like Zillow, Opendoor and Offerpad — along with brokerage giants like Realogy, which owns Coldwell Banker and other brands — have been building out “instant buying” programs that allow home sellers to solicit direct offers from the company. The Redfin program, is an effort to bring the approach to the other side of the transaction.

Real estate agents’ groups will be watching to see whether Redfin’s competitors introduce similar programs. At stake is the roughly $110 billion a year in commissions generated by home sales

The Buy Button Factor

What some in the industry is call the “Buy Button Factor” a potential Boston downtown real estate buyer would go to one of these new platforms hit a I want to buy button that would lead you, the Customer, to a multi-question guide that details how to prepare the offer and provides advice on factors like financing and inspections based on data from the local market.


The bottom line Realogy which owns the big real estate brand names like Coldwell Banker. Century 21 and Sotheby’s International needs to make changes as their company stock price plummeted nearly 80% over the past year from $23.00 to $6.18.

New York Times

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
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