Editorial Note: In one of my previous blog posts I mentioned RedfinNow is operating in the Boston area. I was later informed by the Communications Dept of Redfin that my blog post was incorrect. I have since updated the post with the correction

What is RedfinNow?

Redfin Now is a separate company owned by Redfin.  Agents representing Redfin Now represent Redfin Now only and do not represent sellers in the sale of your home.  If you decide to sell to Redfin Now, neither Redfin nor Redfin Now will represent your interests regarding the sale of your home. For this reason, it is recommended that you seek independent representation in the sale of your home.  You may be able to sell your home on the open market for more money than Redfin Now’s offer price.

How does RedfinNow make money for their shareholders?

The video below is a frank conversation about the RedfinNow concept, both the pros and cons for the seller and Redfin shareholder

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