For Boston Beacon Hill condo sellers who want to save 3 – 5% on the downtown Boston real estate commission, particularly with such big price tags that define Back Bay or Midtown condos, doing a FSBO (For Sale by Owner) is tempting.

Here are the pros of doing a FSBO:

You know your building better than anyone

Many downtown Boston real estate owners obsess over real estate and track recent sales in their building.  And as a diligent owner, you are probably very familiar with the different floor plans, exposures and red flags of your building.  Simply by having lived there so long you have a leg up even over an experienced Boston condo broker. 

Additionally, by visiting my website www.bostonluxurycondosforsale.com , you can quickly come up to speed on the last few months of neighborhood condo sales to learn the median price per square foot. That will help to figure out how your Beacon Hill condo compares and to assist you you in pricing it appropriately.

It is not uncommon for a Beacon Hill real estate broker, called in to see about a potential listing, to spend a few hours learning the building and the comps.  Unless you work with a Building Expert — someone who has completed recent sales in your building, downtown Boston is just too big for any one broker to know it all.

As a real estate-aware Beacon HIll resident, you know what’s happening in the market. You know how your condo board functions and what the selling attributes are for your building.

Most Boston condos sell themselves

If a Boston condo for sale is priced right and shows well, it should sell within a few weeks. That is just the nature of our competitive market no matter how far an Beacon Hill condo for sale is from the T (train) or the number of floors the walk-up. The constant lack of supply and perpetual and insatiable demand from condo buyers makes it a strong market for sellers, as long as Boston condos for sale are presented well and priced right.

If a home sells after one open house, and with multiple offers, was the agent necessary? Or, did the Back Bay condo sell itself?  Or maybe it was underpriced?

A motivated Boston Seaport condo seller, with some time and effort, will do some investigating and smart marketing of their own prior to going on the market. They can let their doorman know that they intend to sell and will put a note out to their neighbors alerting them to a potential new listing.  Many Boston Seaport District condo buyers come from within the building and can also put the word out to their networks.

Not unlike other homeowners around the country, there is some uncertainty with going FSBO.

Even though the information is out there and the market seems to move properties without much effort, it comes down to this: Consumers don’t know what they don’t know.  It’s that doubt that keeps them from attempting a sale solo.

Here are the negatives in doing a FSBO:

Time

Let’s face it: There simply aren’t enough hours in the day.  With work, relationships, children, gym time, parties and events, few downtown Boston residents have time to catch up with their loved ones or their favorite television show, much less manage an apartment sale. To put it gently, putting your home on the market becomes a part-time job.  It starts early with spending many hours doing online research and attending open houses, and then it carries over to preparing and paying for sales and marketing materials.

The next step is to hold open houses and then accommodate dozens of showings for private appointments in which the potential buyer may or may not show up. It’s true that a Beacon Hill condo for sale takes up a lot of time, but perhaps you work from home or have time to get it done.  Do a cost/benefit analysis of the savings vs. the time spent away from work or other activities to understand best if it makes sense to you.

Lack of “in-market” data

Real estate brokers live and breathe Beacon Hill real estate day in and day out.  While not all brokers are created equal, there are some great ones who can make a world of difference.  A broker who has completed dozens or hundreds of transactions has a certain amount of intellectual capital in their head.  They know what to look out for when it comes to choosing the right buyer.  They’ve done enough board packages (or at least supervised their 20-something assistant in doing so) to know how to present each buyer to the board.

A professional brokers are tuned in and have up-to-the-minute information on the market, and know the trends.  Most brokerages have weekly sales meetings where they discuss the state of the market.  This is the kind of real-time market data that takes the media weeks or months to pick up.

And most of all, good brokers are experienced negotiators and are able to deftly handle multiple offers without breaking a sweat. When is the last time you negotiated a six-, seven-, eight or nine-figure deal?

As opposed to the rest of the country, the 4-5 percent broker commission has not wavered much in downtown Boston and the top firms will likely not budge on it, with a few exceptions, such as the seller is a repeat customer (and is also buying through the agent), there is no buyer’s broker (dual agency) or the price of the property is significant.

Perhaps for smaller brokerages that are trying to gain a foothold, there is some flex in the commission — perhaps to 3 percent. But, it’s important to understand that the total commission is split between the seller’s broker and the buyer’s broker.

For sellers who choose to go FSBO, they should offer the 2 percent or even 2.5 percent to the buyer’s broker.  Absent that incentive, the buyer’s broker may be less inclined to support their buyer’s interest in your property.  So, at the end of the day, the savings may be a lot less than you set out.  Is 2.5 percent savings

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Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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