real estate

Real Estate

Historically, buyer-agents haven’t really had to demonstrate their true value – most Boston condo buyers just grab somebody they like.  But now the buyer-agent compensation is going to be revealed in the state of Washington, starting tomorrow – and it is inevitable that it will happen everywhere.  Buyers making smarter decisions about who represents them is a great idea .

From the Seattle Times

The new rules, the organization said, should help homebuyers better understand how their agent is compensated for helping to show them houses and close a deal. A recent Redfin survey found that roughly half of people buying homes don’t understand how their agents are paid — perhaps in part because buyer’s agents often describe their services as “free.”

Actually, the person going house to house with a would-be homebuyer gets their pay from splitting a commission with the agent representing the seller, who’s usually paid around 5%-6% of the total home price. But generally, a buyer doesn’t learn how much the seller is offering the buyer’s agent who helps bring home the deal — that figure is hammered out between the seller and the seller’s agent, and then published in the Multiple Listing Service’s database, which is only accessible by real-estate agents.

Starting immediately, the new rules will make it easier for homebuyers to figure out if their agent is only showing them houses offering a high buyer’s commission, said Greg Gans, a broker at Hardy Realty in Seattle who describes himself as “almost exclusively” a buyer’s agent.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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