When selling your Boston condo, you’ll probably face many expenses like home repairs and painting. However, one of the biggest expenses you’ll pay for is the real estate agent. Flat-fee services have become a popular option with Boston Beacon Hill condo sellers who want to save money when they sell, but it’s important to understand the full story behind what you’re really getting for your money. The choice you make could affect the price you pay as well as how much you get for your home, how fast your Boston condos sells, and how easy the process is for you. Here’s what you should keep in mind before working with a flat-fee service.

An MLS Listing Isn’t Everything

The Multiple Listing Service (MLS) is made up of more than 700 regional databases of home listings. Agents pay dues to access and post homes to the MLS. Most real estate websites today aggregate home listings through versions of the MLS, and this is where most homebuyers find home listings. Home sellers can’t post a home directly to the MLS because it’s limited to licensed brokers and agents who are members. As a general rule, a flat-fee service will list your home on the MLS like an agent would, but this is the sum total of what you receive for your money. Your Boston condo will be given a brief description that probably isn’t exciting or accurate. There will be no follow-up with potential buyers, no marketing, and no open houses unless you host them yourself.

An Agent Markets Your Home

One of the benefits of a traditional selling agent is that the agent does the work to market your Beacon Hill condo to potential buyers. Your agent will likely have a pool of potential buyers and buyer agents who may be interested in your home. Your agent is also motivated to sell your home because, unlike a flat-fee service, agents only receive their commission when a home sells, which drives them to develop winning marketing strategies that may include traditional signage, lockboxes, open houses, online marketing, video tours, and professional photography, among other tactics. These are only a few of the services a selling agent experienced in downtown Boston real estate for sale can offer you.

You Aren’t Left Doing All the Work

One of the dangers of working with a flat-fee service is finding yourself holding the bag. After paying up front to have your home listed on the MLS, it will be up to you to market your home, respond to potential buyers, show your home, negotiate, and more. You’ll also deal with many people who aren’t serious buyers, aren’t prequalified, and have no intention of even making an offer because you’ll have no way to screen them. If you don’t want to take frequent phone calls, market your home, and deal with the many issues associated with marketing and the sale, a flat-fee service may not be right for you.

Your Agent Negotiates on Your Behalf

You may not have much experience negotiating, but you can be sure a traditional selling agent does. Real estate agents have years of experience negotiating terms, and having an experienced negotiator on your side can pay off when it comes to the many variables of a sale, such as concessions and sales price. Your agent will always work in your best interests. Without an agent, you’ll be left dealing with the buyer’s agent, who will be protecting his or her client.

Selling your home can be a stressful experience, so if you aren’t experienced in selling real estate, it’s a good idea to hire an agent to take care of all the details for you. If you’re planning to sell your downtown Boston condo, penthouse, or loft, reach out to the professionals at 92101 Urban Living to guide you through the process. Call one of our friendly agents today at 619-649-0368 and set up an appointment to discuss how we can help.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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