The Boston Globe started a real estate blog last week called, shockingly, The Boston Real Estate Blog. The Globe has six bloggers on board, including their main real estate reporter, a buyer, someone at the registry of deads, an attorney, and a real estate agent, among others.
Okay, obviously I’m biased, but let me just tell you, the chances of the Globe having a successful real estate blog are slim to none.
Starting July 15th, we’ll see – is there more than one entry, per day? Is there more than one entry, per week?
Starting September 15th – is there more than one entry, per month?
Why can’t newspapers get it together?
I don’t know. Really. I mean, they have access to the latest news, they have experienced, qualified writers.
Still, they fail.