Boston condos for sale

Boston oondos

Being in the Boston condo market both as an agent and an  real estate investor for over 25 years, Im still baffled by both sellers and real estate agents put on the importance of print advertising. In the 80’s and early 90’s,  print advertising for a Boston condo was important to attract a potential Boston condo buyers, because there was no other way for an individual real estate office to market to the world that your condo was on the market.

But times have changed.  With the development of the Multiple Listing Systems (MLS), as soon as a listing is taken the entire agent population of that area or region is informed.  Any respectiful Boston real estate agent and buyer is put on notice that a new Boston condo is for sale. In many cases, through new technologies, the buyers are directly informed of the new listing before even the agent can even reach out to them. Buyers already in the market will know that your condo is up for sale immediately. No print ad is required to do this.

You may ask – what about the buyer who is not yet actively engaging an agent in search of a Boston condo?  I can tell you from my experience, Boston condo buyers are searching the internet months before they are ready to commit. In most areas, once a condominium is placed on the MLS system, the listing hits a plethora of real estate internet sites (yes, includng where a Boston condo buyer can easily find it.

I bring this up, because the other day I was introduced to a seller who claims he’s agent isnt marketing his condo correctly. The seller claimed it wasnt selling because buyers were unaware of the condo.  I had to tell him the harsh realty that it is probably not because they are unaware of the listing. In 99% of the cases, it is about pricing. They know of it and, for some reason, have decided it is not worth seeing. The value was not there for them.

Price your Boston condo correctly the first time.

Do it right the first time: Contact Ford Realty to Price your Boston condo appropriately. And don’t believe that running more print ads will create a group of buyers that don’t understand value.

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Updated: January 2018

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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