5 Innovative Ways for Real Estate Agents to Continue growing their Business during the COVID 19 pandemic
To say that 2020 was a challenging year for business would be an understatement. Thousands of businesses throughout the nation have closed down. Many industries have been caught in a downward trend since the outbreak of the COVID-19 pandemic—however, the one industry that continues to grow and gives good returns to investors in real estate. Real estate agents continue to work hard by finding innovative ways of keeping in touch with clients and growing their business even in times of the pandemic. Here are five ways in which real estate agents have adapted to new practices to run their business –
Virtual Home Tours & Open House
The real estate industry has always been quick to adapt to new technology, which has proved beneficial once again. Real estate agents are now providing virtual tours and 3D walkthroughs of the properties to prospective buyers. This helps estate agents present property options to their clients in keeping with social distancing, and on the other hand, clients are happy to view and assess the properties from the safety of their homes. Some record virtual tours of the house and post them alongside the property listing online.
Share Real Estate Tips & Tricks on Social Media
Connecting with your clients on social media is a great way to grow your real estate business in times of pandemic. Millions of people are spending a large amount of their time on social media, and real estate agents can use this as a platform to connect with their audience. Showcase new properties on your page, discuss industry updates on public forums and share helpful tips. Getting active on social media can help you expand your network during the pandemic.
Choose Professional Virtual Staging
Up to 90% of property buyers surf the internet for property options before visiting any properties. This makes virtual staging a power tool for real estate agents. Using virtual staging instead of regular staging poses a significant advantage in times of pandemic. It allows prospective buyers to view real estate photos in context and get the right impression of their investing space. Virtual staging for real estate agents is a simple way to help buyers connect with the property they are assessing.
Clients need to meet real estate agents multiple times before closing the deal. Usually, they meet at the property location, at the agent’s office, or at the client’s own house. However, with social distancing norms limiting the possibilities of in-person meetings, video conferencing has come up as a popular alternative. Choose an easily accessible platform such as WhatsApp or Zoom and conduct business from the convenience of your home or office – with no safety hazards for your clients.
Signing Documents Electronically
Buying a property involves a lot of documentation, and buyers must sign many legal documents to close the deal. However, with an electronic signature, you can help your clients complete the documentation without the hassle of paperwork and with no need to visit your office during the pandemic.
Even though the pandemic has changed a lot around us, there is no reason for the real estate industry to fall short of business opportunities in the immediate future. Using tools like video conferencing and virtual staging for realtors can help you connect with clients and grow your business. If you are considering buying or selling your property, connect with a real estate agent in your community and talk to them about the precautions they are taking for their clients’ health and safety during the pandemic.
Author Bio: Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound start-up investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.