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6 Ways to Write a Real Estate Listing Description that Sells
Whether you rent or sell real estate, it can be difficult to find tenants or homebuyers in the wake of the global pandemic. In addition, many people have decided to forgo moving or buying properties as a result of the economic crisis everyone faced in 2020.
However, that’s not to say that you cannot write real estate listing descriptions that will help sell your properties. Based on statistical data, 97% of home buyers search for properties online at some point during the search, with only 18% reaching out to an agent beforehand.
You want to make sure that your listings are written as professionally as possible for them to captivate potential buyers. Here’s how you can write better listings and close more real estate deals in 2021 and beyond.
List Critical Info in the Headline Itself
Homebuyers will likely go through hundreds of listings before they find the right property for their needs. You can keep them engaged by formatting your listing headlines with critical information front and center.
How big is the apartment, house, or property? Which neighborhood is it located in? What floor is it located on?
These data points can serve as your listing headlines without relying on flowery language to describe a property you are selling. You can write the most creative and vivid headlines to artfully describe properties, but if its characteristics don’t fit the homebuyer, they’ll simply move on.
Clearly Outline the Number of Rooms and their Purposes
When it comes to homebuyers who are looking for properties for their family to move there, nothing matters more than room arrangement. How many rooms does your property have and how are they arranged? You should list your property’s rooms accurately and ideally provide potential buyers with a floor plan for the property.
Some people might specifically be looking for an upstairs bathroom or a garage for their car – without them, they won’t consider the property further. The same applies if you are renting apartments to students who study away from their hometowns.
Students often rely on a writing company to do a grammar check on a paper or essay they might be working on. Given that they know how writing experts should conduct themselves online, using GetGoodGrade to proofread and format your listings is a great idea. Adapt your listings to actual people who may want to live in your properties, be those students, families, or working people.
Describe the Neighborhood and its Benefits
The neighborhood in which the property is located can often be a deal-breaker for homebuyers. In addition, people who are looking for a house or an apartment to move into might not want to commute for an hour to an existing workplace.
Moreover, they might have children who need to go to school or require quick access to a hospital. Which public services are close by to your property? You can use these items to your benefit to sweeten the pot and attract students or families to your property.
Avoid Using Buzzwords and Clichés
The worst thing that can happen to your listings is for them to appear generic and bland to potential homebuyers. Your listings should be written as originally as possible to avoid that. Avoid using words such as “bargain”, “top-notch”, and “cosmetic”, which often have negative connotations in real estate.
Describe your properties with more appealing adjectives which will intrigue the reader enough to reach out to you. Words such as “authentic”, “dependable”, or “genuine” should be used instead. Buzzwords are not only unappealing to homebuyers but they will also negatively affect your listings’ SEO.
Conclude the Listing with a Call to Action with Contact Information
Every listing you write should always include up-to-date contact information for your agency or personal phone number. Calls to action are a great way to entice potential homebuyers to contact you as soon as possible. Failing to include CTAs or your contact information may result in people becoming disinterested in your properties.
You can also enable people to subscribe to your mailing list where you can send them enticing deals, update them on discounts and similar information. Once someone comes to your website, you should do everything you can for them not to leave without contacting you with questions about a property.
Pair your Listing with High-Quality Visuals
No real estate property has ever sold without representative images to back it up. So call up a professional photographer or grab your DSLR camera and visit the property personally. Take good images and a tour video of each property and pair it with its respective listing.
Homebuyers love seeing multimedia in the listing descriptions they consider following upon. Better yet, attaching multimedia to your listings will be favorable for your SEO, and the properties you sell will appear in search engines more frequently.
Following Up on Well-Written Real Estate Listings (Conclusion)
Once you’ve written your real estate listing descriptions, people will start reaching out to you. Be ready to answer any additional questions they may have and potentially arrange property visitations.
The secret to selling real estate properties more quickly is to differentiate your listings from what’s already out there. Be original, be honest, and be professional – the right homebuyers will come knocking shortly afterward.
Image source: https://www.freepik.com/free-photo/beautiful-couple-property-owners-getting-keys-from-real-estate-agent_3938443.htm
Author’s bio. Jessica Fender is a copywriter and blogger at Writeload with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.
