7 Effective Marketing Ideas for Real Estate
In today’s fast-evolving online mediums, there are tons of ways and means to market real estate. But getting a word out to the target audience is increasingly becoming more difficult. Unless you have a huge platform online, reaching the right customers takes not only time but also effort. But there are things you can do to set up your real estate business for success. Here are the best strategies for real estate that can help you push your business ahead.
Mine the Gold in the World’s Largest Real Estate Website
About 90 percent of home buyers search for houses online. Attracting over 195 million visitors every month, Zillow is undoubtedly the biggest real estate website in the world. So if you want to see your real estate business grow in leaps and bounds in 2020, then you need to make the most out of the many marketing opportunities that Zillow has to offer. Leveraging Zillow Premier Agent, you can market yourself on local listings and get targeted leads who visit Zillow.
Optimize Your Website and Make it Your Main Marketing Tool
Your website acts as the main representative of your real estate business. So, invest in its functionality and aesthetics. Make sure it has fast overall speed, seamless navigation, compelling content, and quality images. Don’t flood it with ads and other marketing materials. Instead, showcase what sets you apart from competitors and how carefully you handle your listings.
Take Advantage of Influencer Marketing
One of the best ways to acquire social validity and increase the excitement around a listing is to use influencers. You can strike a deal with prominent local bloggers and social media influencers that will see them generate and post related content. You can also look for websites and blogs that showcase condos for a day or even a week and have them feature your space. You can use this template to create your Influencer Agreement Contract.
Use LinkedIn to Generate Leads
LinkedIn is the best place to generate leads for your business. With more than 500 million users and over 100 million daily active users, LinkedIn is the world’s leading and most active business social platform. Based on a Salesforce’s study, the purchasing power of LinkedIn users is two times higher than that of average web-based users. With print ads becoming obsolete and costly, many players in the real estate industry are transitioning to LinkedIn to get their businesses in front of customized audiences innovatively and cost-effectively. Using LinkedIn Ads, you can generate more leads by targeting specific individuals through diverse demographic data. You can tailor your ads based on user’s details like company, location, job title, seniority, skill, industry, and more. Such clear-cut data makes your ads focused and precise, allowing them to reach the right audience.
Perform 3D Matterport Scan
Take your real estate marketing a notch higher with the Matterport 3D camera. This system will create a three-dimensional model of an entire house, which will give a homebuyer an accurate representation of the space regardless of the geographical location of the buyer. To ensure a quality three-dimension Matterport scan, it’s advisable to work with Matterport professionals.
Setup Google Analytics
Analytics are an important part of real estate marketing. If you haven’t integrated analytics on your website, then you’re setting up yourself for failure. Install Google Analytics to help you monitor all kinds of metrics as they interact with your website’s content and audience over time. This tool helps you tell whether your efforts are paying off or not. You can then modify strategies that aren’t working or abandon them altogether. There’s a steep learning curve when it comes to understanding the ins and outs of analytics. But once you start and commit yourself to learn, everything will make sense.
Start a Podcast
Podcasting is one of the best strategies to build a loyal following in your community. On top of reading emails and consuming content online, people still need to listen to something in their car, at the gym, or while shopping for groceries. Starting a podcast is a great way to meet the audio needs of your target customers and to grow a Personal Brand. To get started, choose a show topic that you like and can constantly publish content on a regular schedule. Buy some basic podcast equipment, learn some storytelling techniques that hook listeners and subscribe to a podcast hosting site. Once you’ve everything you need, you can embark on creating quality podcasts for your target customers.
The Parting Shot
Effective marketing ideas for real estate will hinge on your market, business, and favorite lead management tools. But marketing your agency on the world’s leading real estate website (Zillow), optimizing your website, installing Google Analytics, and starting a podcast are some of the most effective strategies for marketing your business.