We’re starting to notice a little cooling in the Beacon Hill real estate market. Downtown Boston condos are staying on the market longer, and it isn’t as easy to find a local buyer as it used to be. In past years, we might expect a home to stay on the market just for a week or two, but now it’s not uncommon for a home to stay on the market for longer. 

Recent economic shifts have begun to produce élite buyers from around the world, especially in the Middle East and in Asia. These buyers are very interested in Boston luxury condos, especially in places like Beacon Hill, Seaport District and Midtown, but many buyers are disinclined to commit to a major purchase sight-unseen. For over a year now, we’ve been leveraging new virtual walk through cameras and 360 video capture technologies to create walkthroughs that make the buying process vastly more convenient especially for remote buyers.

Remote Buyers of Real Estate

Chinese buyers tend to view luxury downtown Boston real estate as an investment. It’s a means of cementing wealth, without the fragility of owning stocks. Many Chinese homeowners will own multiple properties in the Boston Seaport and Midtown Boston and generally considered an even more stable investment opportunity. As remote buyers, they are often especially eager to buy homes here, but aesthetic concerns for location, layout, and architecture make it prohibitive to make such a large investment without directly experiencing the property. An address and a few photos don’t convey the nature of the space effectively.

On the other hand, Middle Eastern and European buyers tend to make a more personal, more emotional connection with the homes they buy. More than aesthetic concerns, it’s important that a place feel like home.

In both cases, virtual walk tours and interactive walkthroughs can seriously improve the remote homebuying process.

What Virtual Walkthroughs Bring to the Buying Process

It’s now possible to create comprehensive, fully navigable walkthroughs of Beacon Hill condos for sale by stitching together a composite of images taken from a variety of perspectives. The end result is a self-contained map of the space which a prospective buyer can tour in virtual reality, or on any number of other devices.

Beacon Hill condo buyers can tour dozens of potential homes without ever having to set up a viewing, book a flight, or take time away from their working lives.

Going the Extra Mile with Dimensioning

Dimensioning is one more service we offer to our clients. By some estimates, as many as 80% of realtors don’t even offer full floor plans, let alone properly measured ones. We offer precise measurements of each room as a supplement to the virtual walkthroughs. The walkthrough is great for giving a sense of the space, but knowing the precise dimensions lets a potential buyer plan furniture layouts well in advance, to be sure that the space will meet their needs.

That extra attention to detail makes the buying process much more convenient, especially for remote buyers. We spend thousands of dollars more on video marketing, dimensioning, software, virtual walkthrough technology, and other elite services for each of our listings. Most realtors don’t go to the trouble, but it pays off in the long run. Buyers get much more comprehensive listings, and our sellers are able to move properties much more quickly even in a slowing market.

Why We Do Things the Way We Do

The Ford Realty Team goes that extra mile for our clients because we understand that quality service is worth the cost.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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