Selling a Boston Beacon Hill condo with this sizzling hot market is easy, right? Well, yes and no. Your decisions can affect your Beacon Hill home’s final sale price by as much as 20% of the total value, according to a recent Consumer Reports survey. Your choice of real estate agent has quite a bit to do with it, but there’s more. Read on to find out what mistakes you should avoid when you sell your Portland home!

Pricing too high

When Boston downtown homes are going into the hands of buyers paying the list price or above, is it really possible to price a home to high? Absolutely, and it is more risky than ever. Thus causing Beacon Hill condos for sale to stay on the market too long, homes that stay on the market for much longer than that are going to raise red flags. If that happens, you’ll start to lose money on the sale because potential buyers will be scared off even if you do lower the price.

A far better strategy is to price your home according to the going rate in your market or even a touch below (which a good real estate agent will be able to figure out) and generate offers. You’ll be able to choose amongst the best offers or counteroffers to get the price you want. It takes more effort on the part of your agent — but that’s how we earn our commissions!

Wrong real estate agent

How do you pick a good real estate agent? Interview a few. They should be members of the National Association of Realtors (you’ll know if you see them using the REALTOR trademarked title), which requires their adherence to a strict code of ethics.

Check your potential agent out on Zillow. There is a place for clients to review their agents and you can read their unedited, verified comments. Zillow also helps to verify the agent’s sale record. This is much better than checking Yelp or Google reviews where any friend or family member can leave that Portland real estate agent a review. In addition, check to see if the agent has any special certifications or awards that might help them sell your home.

Paying too much commission

All real estate commissions are negotiable. Check out our reasonable commission rate coupled with full service and increased marketing!

I hope these tips have helped you understand how to get the maximum value out of your home as you enter this wild ride of a Boston real estate market. If you have more questions, we’d be happy to take your call!



Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

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Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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