SOLD in 1 day!

Have you ever received one of those postcards in the mail where an agent has “Sold their Boston condo listing in 1 day” plastered across the front of the card. The obvious purpose of this boastful post card is to let  the neighbors know how good an agent they can be because they sold it so fast,  so in the future, they will call this agent to sell their Boston condo. I can’t help but wonder, when I get one of these cards, what would have happened had the agent had not accepted the first offer to come along.  Is “selling in 1 day”  the best thing for the seller?

Let’s get multiple offers

Today I heard a story from another agent in my office who showed a Boston condo to her buyers  who really liked a home. They were there for sometime, in fact, they were there until late Sunday viewing the property. This was the second time that the buyers looked at the home. Obviously these were serious buyers. This morning, the buyers agent called the listing agent to say that her clients wanted to make an offer. The listing agent said she was sorry but they had an accepted offer already at 9:00 am on Monday. Yahoo… SOLD in 1 day! Here is the problem. The listing agent had a steady stream of potential buyers through the home the first day and did not bother to call all of the agents to see if their clients had an interest in the property. Had she done that, she most likely would have gotten additional offers that may have boosted the selling price for the seller. Especially bothersome is the fact that this agent had an interested family viewing the home until late yesterday and that buyers agent never got a call from the listing agent to see if the buyers had an interest in making a “competing” offer, something this agent SHOULD be doing to get her clients the best price and best situation for selling their Boston condo. In all of my years in the business I have never had someone at one of my listings  stay late on a Sunday open house unless they were really interested in a property. And if this is the case, why would an agent not call and try to get her seller a better price and more favorable terms?

Selling fast doesn’t mean the highest price

Sometimes it’s OK to have a listing on the market longer than a day! Why would you not want to expose that listing to as many buyers as you can that first week or so in order to generate the very best deal for the seller? Next time you get that “SOLD in 1 day” postcard in the mail from the local real estate agent, you may want to think twice if that is the right agent for you.


Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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