A successful Boston condo sale is about far more than finding a qualified buyer. The ultimate goal of these efforts is to collect optimal returns on your investment while making it to the closing table within a reasonable amount of time. Sadly, there are a number of common mistakes that can cause sellers to undermine their own goals and weaken their listings. Following are several mistakes to avoid along with tips for keeping the sales process on track.

Opting to Sell Without Agent Representation

While selling without agent representation will allow you to sidestep agent commissions, you could win up spending and losing money in other areas that will more than offset these savings. Agents have access to sales data that’s not readily available to the general public. This makes them far more adept in pricing condos accurately and in determining whether or not now is really the best time to list your downtown Boston condo for sale. Agents know the best strategies for staging and marketing these units and can make sure that your listing is both accurate and rich with appealing images. It’s also important to note that not just any agent will do. The best agent for your condo sale will have an expansive knowledge of the neighborhood, the top community features and the types of buyers who are most likely to show interest in your Boston condo.

Under or Overpricing the Listing

Boston high rise condos that are priced just right from the outset tend to sell far easier and for far more than listings that have to be pulled, modified, and relisted at a higher or lower price. Changing your listing price will stigmatize your Boston condo and make prospective buyers leery. If your target sales price is significantly higher than your downtown Boston realtor has recommended, now may not be the best time to sell.

Lack of Transparency

Any needed repairs or aesthetic issues that your condo has should be reported upfront. Failing to make the necessary disclosures from the outset can cause serious problems further down the road. Sellers should bear in mind that even the most strategic staging efforts can’t hide these problems forever. Whether they’re discovered during condo inspections or walk-through’s, they’re bound to get noticed. Being forthright about the condition of the condo will establish trust and open the door to negotiations that could lead to a successful sale, without having to pay out of pocket to spruce things up.

Not Considering the First Offer

While the first offer may not be the only offer you get, it is definitely worth consideration. Any offer you get on your place is an excellent starting point. Sellers should always consult with their agents about the feasibility of holding out for higher offers before turning down the first willing investors outright.

Failing to Make Sure You’re Actually Ready

Before you even list your condo, make sure that you have a solid exit strategy. Your listing may garner attention as soon as it goes live and you want to be ready to take up residence elsewhere and start pursuing your post-sale goals. Once you do connect with an agent, have this professional make a list of recommended repairs and upgrades for increased marketability. You should also begin the arduous process of de-cluttering and depersonalizing the unit so that it’s guaranteed to make the best impression on prospective buyers.

Ready to find a new place? Check out our inventory online showcasing penthouses, lofts, and condos for sale in downtown Boston, as well as other areas in Boston. If you find something you like or need help kicking your search into high gear, call our office today at 617-720-5454.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


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Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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