10 Reasons Why Boston downtown real estate buyers and sellers should use Instagram

Did you know Instagram boasts over one billion active monthly users and over 500 million daily users

Everyday Instagrammers took some sort of action with Boston downtown real estate – either visiting a website, getting directions, or calling, emailing, or direct messaging a Boston real estate company.

Besides the insane reach your Charles River Park condo or Boston downtown condo for sale may achieve, Instagram makes for a great social media platform for Boston condo Sellers and for your broker:

It’s a free form of advertising for Boston downtown real estate

Numerous Boston condo buyer and sellers are already familiar with it from your niece to your retired neighbor are on Instagram because it’s a fun an a easy way to stay in touch.

It’s highly visual and shows off your Boston downtown condo for sale

Instagram is a natural fit for Boston condos for sale for both Sellers and brokers to post amazing images of their properties, video walkthroughs, and other tidbits buyers want to know.

You don’t have to compete with Zillow, Realtor.com, or Trulia to sell your Boston downtown real estate

You’ll see precisely who likes your Boston condo for sale so you can reach out directly to potential leads and your existing customer base On average, realtors see 10x more engagement from their Instagram posts than from Facebook.

The Instagram crowd has more money to afford your Boston high rise condo for sale

According to Statista, Instagram users earn higher salaries than those on Facebook and Twitter so they may be more qualified Boston luxury condo buyers

Hashtags are the in thing for Boston downtown real estate for sale

You can rank higher in an Instagram search with the right hashtags than you may be ranking with your traditional SEO approach to search results pages.

The more you post your Boston downtown real estate condos, the more engagement and traffic you’ll receive

Thanks to the Instagram algorithms, your recent posts with the most likes will jump to the top of your users’ feeds, so your posts are likely to be viewed and interacted with more often.

It’s free event marketing for your Boston downtown condo for sale

Use it for open houses, and new Charles River Park condos for sale where awareness is crucial for attendance.

It’s a goldmine for referrals

Clients will want to keep up with you and refer your services to their network of friends, family, and coworkers. Your clients can tag their Instagram friends on your listings to spread the work to those who don’t follow your account.

You can look like a pro without any experience

Add high-quality photos of your listings, edit them in-app on-the-go from your phone or tablet, or log in and work from your desktop. Post your pictures to your audience anywhere you have an internet connection.

Bottom Line

If you are one of the many young renters planning on buying your first Boston Beacon Hill condo for sale soon, let’s get together to help determine what type of home will best suit your present and future needs.

For more information please call me at 617-595-3712

Boston downtown real estate for sale

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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