The listing for your condo in downtown Boston could easily be the first thing potential buyers see, so you want to make sure you’re making a good impression. Here are a few ways to write the perfect listing.

Be Honest

Don’t bury less attractive details hoping people won’t find out. They will, and they will be upset you weren’t upfront from the get go. Include details about the neighborhood as well as the building, not just your unit.

Be Specific

It’s all in the details. If you have quartz countertops, state that. Don’t just say updated kitchen. If you have eco-friendly bamboo wood floors, don’t shortchange yourself by just listing “wood floors.” This is how you will set your place apart from all the other Midtown/downtown condos for sale

Be a Resource

There’s always a lot to do in downtown neighborhoods, that’s why people move here. List some of your favorite local cafes, restaurants, nightlife, etc. It will help people imagine living in your neighborhood and can be the tipping point if they are on the fence.

Highlight Improvements

Everyone wants a nice and updated living space. If you’ve made significant upgrades, remodeled a bathroom, turned the master into a luxurious home, those are all details you should include in the listing. It also means buyers will have less work to do themselves once they move in.

Don’t Forget the Outdoor Space

In downtown Boston, outdoor space is limited. Be sure to highlight the great patio you have or the big balcony where you can easily fit a nice set of furniture and enjoy the wonderful Fall Boston weather.

Want to make sure your property doesn’t sit on the market? Work with an experienced real estate brokerage in downtown Boston who can write a great listing, market your property to the right buyers, and make the process as stress-free as possible.

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