The listing for your condo in downtown Boston could easily be the first thing potential buyers see, so you want to make sure you’re making a good impression. Here are a few ways to write the perfect listing.

Be Honest

Don’t bury less attractive details hoping people won’t find out. They will, and they will be upset you weren’t upfront from the get go. Include details about the neighborhood as well as the building, not just your unit.

Be Specific

It’s all in the details. If you have quartz countertops, state that. Don’t just say updated kitchen. If you have eco-friendly bamboo wood floors, don’t shortchange yourself by just listing “wood floors.” This is how you will set your place apart from all the other Midtown/downtown condos for sale

Be a Resource

There’s always a lot to do in downtown neighborhoods, that’s why people move here. List some of your favorite local cafes, restaurants, nightlife, etc. It will help people imagine living in your neighborhood and can be the tipping point if they are on the fence.

Highlight Improvements

Everyone wants a nice and updated living space. If you’ve made significant upgrades, remodeled a bathroom, turned the master into a luxurious home, those are all details you should include in the listing. It also means buyers will have less work to do themselves once they move in.

Don’t Forget the Outdoor Space

In downtown Boston, outdoor space is limited. Be sure to highlight the great patio you have or the big balcony where you can easily fit a nice set of furniture and enjoy the wonderful Fall Boston weather.

Want to make sure your property doesn’t sit on the market? Work with an experienced real estate brokerage in downtown Boston who can write a great listing, market your property to the right buyers, and make the process as stress-free as possible.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

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Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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