When trying to find selling points for a Boston downtown condo, many sellers tend to overlook features that they have grown accustomed to. However, these ignored selling points may actually be a huge deciding factor for many buyers. If you are selling a condo or penthouse in Downtown Boston, make sure to include these selling points in your listing.
Neighborhood
Do not assume that buyers will be able or willing to easily research your downtown Boston neighborhood online. This is especially true of Midtown Boston. Don’t assume all buyers are from Boston or have lived here for a while. Pointing out highlights such as parks, nearby major roads, or certain businesses may interest a person who is just browsing through many listings.
Aging-Friendly
While most people think Downtown Boston is filled with young professionals, (and that’s true), there’s also a growing segment of empty nesters who are looking to downsize from larger homes and spend more time out on the town. Many buyers in later middle age are looking for a home that will continue to meet their needs for years, and some younger buyers may also prefer homes with a second master suite for aging parents to move into.
Storage
If you are moving because you’ve outgrown your current Boston condos, you may not realize that your closets and cupboards can seem roomy to a first-time buyer who is used to extremely cramped conditions. Be sure to mention any walk in closets or pantries, even if they seem tiny to you.
Upgraded Organization
Any sort of customized closet shelves, desks, kitchen cabinets, or bookshelves can be a huge selling point for buyers. The possibility of easily storing clutter in elegant, custom-made organizers is extremely appealing, and buyers like the idea of avoiding moving heavy organizational furniture into the property after they buy it.
Green Living
In such an environmentally conscious time, eco-friendly features such as dual-paned windows or energy-efficient insulation are appealing to buyers. Point out that buyers can save money on utility bills while they make the environment a better place. Even small features such as a smart thermostat may make your place far more interesting to buyers.
Thinking of listing your condo for sale in Downtown Boston? Don’t go at it alone. Let the experienced agents at Ford Realty Living help. From creating an eye-catching listing to hosting a stellar open house, we can help you find a buyer and move forward with the next chapter of your life.
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