Do buyers pay more when sellers’ real estate agents are attractive?
Apparently so: Preliminary results of a study from Old Dominion University suggest that, put bluntly, the more attractive a male finds his female agent, the higher the price he’ll probably be willing to pay. Women also seem to be susceptible to attractive female agents, although not to the degree that men are. (Neither women nor men seem to respond much to attractive males.)
Boston Real Estate and the Bottom Line
I’d like to think I wouldn’t fall prey to it. But I also think the people who were in the study would have said the exact same thing.