Over the years I’ve perfected my formula for how I sell and market Boston real estate for sale. I’ve been through a lot, and have experienced all of the ups, downs and mistakes that have helped shape me into who I am today.

I’ve Learned What Works and What Doesn’t

I’ve spent a ton of money and a lot of time doing things, which I later learned were either a complete waste of money or time. I know I’m not the only one who hates doing things that are unproductive.

So I’ve spent the last few years maximizing the value that I provide in marketing Beacon Hill condos for sale, and I’ve been getting positive results. With the advent of social media, my strategy has enhanced to the point where I feel confident that every time I list a Back Bay condo for sale, it will get incredible traction.

Each Real Estate for Sale is a Product

I personally believe in building the story and the brand around each Boston condo for sale that I list as a potential property. 

Each Boston condo for sale is a product. I used my personal brand to leverage the sale of each home that I sell, which increases it’s exposure tenfold.

So how do I make the most of each listing?

The Most Important Thing Is Getting the Price Right

First, I do something that a lot of agents are reluctant to do. I work with my clients to price their Beacon Hill condo for sale appropriately.

You can market a Beacon Hill condo for sale with all the ad spend in the world, but it won’t make a difference unless you are pricing the home correctly.

This is what a lot of agents are reluctant to do. Pricing at the correct amount instead of trying to appeal to the seller’s inflated numbers is what I do best. I’m blunt, direct, and honest. If I told each seller what they wanted to hear, I could nail every single listing. But what’s the point? Why tell a seller their Beacon Hill condo is worth more than it is just to get the listing? The seller is going to blame me when I can’t get that price.

I can’t tell you how many listing appointments I have gone on where I have said to the owner, “Here is what’s going to happen. You are NOT going to list this home with me… not now at least. You are going to test out the market with the agent you interview who is going to tell you the price you want to hear and then in four or five months from now, mark my words… I guarantee you will call me and ask me to take over the listing.”

Why do I need to waste time marketing overpriced Beacon Hill homes and why do I want to fail at what I do? This is the mentality I go into my appointments with. I want to sell Beacon Hill condos that are priced right and I want to deal with realistic people. I don’t want to waste anyone’s time including my own.

The next step is once I have a price set, I do the obvious and list it on the MLS.

I then work with the seller to create a bidding war, which after years of practice I know that having a property priced too high, means no one will give it their attention.

However, having your property priced appropriately, means that multiple people will be interested, which results in rising prices as buyers compete.
The worst case scenario is you get one really good offer close to or at asking. 

How I Market Real Estate

The way I market Beacon Hill condos for sale is like marketing products.

I get prospects to fall in love with your property on the smartphone’s screen first, which creates the desire for people to see it in person.

By creating a demand for each Back Bay condo for sale as its own unique property, I make the desire for the Boston condo for sale irresistible.

As people see the listings appear on social media, they see that the open house is like a social event that entices them to want to go socialize and potentially get the Boston real estate condo of their dreams.

Each Boston condo for sale is marketed individually. This ensures that it will stand out and that you will have the most possible chances to sell your home.

Mastering Direct Mail

A lot of people (including myself) feel that direct mail is a waste of time for most agents, however; I’ve mastered it over the past decade.

The key to direct mail is repetition.

The problem is that most agents don’t have the spending power to compete. I don’t just send a mailer each time I sell a home, I send them repeatedly to the same locations.

Social Media Advertising

One of the biggest sources for traction is through sophisticated ad platforms on Facebook and Instagram. Showing off these pristine Beacon Hill condos for sale attracts attention to casual social media users.I also have a highly dedicated and talented team that works with me to target ads to people with behaviors and interests that are in alignment with the types of clientele who can afford premium properties in places such as Back Bay. Beacon Hill, Midtown and Seaport District. We create fun videos, capture email addresses of buyers, and then follow up with them to schedule in-person tours to view your property.I spend thousands of dollars in marketing for each property, which insures that each home is seen.This also extends into our email marketing campaigns, which are highly effective at marketing the homes that I’m listing.We invest hundreds of thousands of dollars a year on advertising our brand online as well.

Email Marketing

One of the most important things for any business to focus on is growing his or her email list. It makes it so much easier to reach out and connect with thousands of people in just a few minutes a day. I’ve learned some of the savviest marketing techniques from the best online marketers in the world.


In addition to being able to blast emails out to people, I also regularly blog. While I most likely won’t be blogging about your home specifically, I use my blog as a source for driving traction, and getting more eyeballs on my website. Additionally, I have a dedicated following of readers who read my blogs every time that I post.

I share content that educates prospects. This helps people understand my perspectives, strategies, and gets them excited to work with me (and buy from me).

My Website

My website gets thousands of visitors every year.

Additionally, my website is state-of-the-art, which increases the amount of time that people spend on the site, which is always a selling point that I share with my clients. Especially, if their listing has been on the site for a few weeks, I can reassure them that it will get seen because of the advanced capabilities of my site.

I use only the best resources and tools to track where people click, what pages they spend the most time on, and how they interact with the site itself.

All of this combined makes my website an ideal place for buyers to find Boston condos for sale.

As a real estate agent, I always tell people to put their marketing dollars here! Your website is the first impression people googling top local agents will have of you. And if your site is not impressive, too confusing, or not engaging, people are going to skip and go onto the next. 

Seeing Ahead of the Curve

One of the most important aspects of working with any realtor is that (to quote Bob Dylan) “Times They Are A-Changin’.”

No matter who you choose to hire, they will have to be competitive in a rapidly changing industry.

Sure, you can hire an agent who has a track record of success, but does he or she know what directions the industry is headed?

I’ve done everything within my power to make sure that I’m ahead of the curve. Through my work on television, online advertising, and even sharing my thoughts and stories through my blog, I’m working hard to remain relevant so that my clients can get their homes sold as quickly as possible, for the best price.

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