List your Boston Seaport condo for sale: Step-by Step process

If you want to sell your Boston Seaport condo this year, start the process as soon as possible. And this is the perfect place to start your journey. All this month I will be providing you with valuable tools and advice to help you get started with listing your Boston condo for sale this year.

Why start now?  Well, if you want to have your home in tip-top shape and ready to fetch top dollar you need to act now.

Set objectives

At our first meeting we will establish your objectives for the Boston Seaport condo sale. Are you relocating out of the area or are you looking to upgrade and stay in downtown Boston? Do you have a specific timeline and/or sales price that you are concerned about? We will go through all these issues and set our objectives for your home sale.


Next is the walk-through of your Boston condo for sale. Before the walk-through, I will have done some research on your neighborhood and nearby comparable sales, and have a ball-park listing price in mind. But that’s just the beginning, there are many other factors and realities of your specific Boston Seaport condominium that will affect the listing price. Also at the walk-through, we will discuss what repairs, updates, and improvements are recommended; as well as your feasible budget for getting those items done. At the end of this meeting we’ll have a plan and a basic idea of our timeline to having your home ready to list.

The plan

I’ll take all the information we discussed during the walk-through and create a written checklist and timeline that maps out our steps to listing your Boston condominium for sale. We’ll plan out the repairs and updates you have agreed to as well as who’s completing them and the timeline to get them done. I’m happy to research contractors to do the work, if needed. I’ve found that the more work we do to the home on the front end to update and make repairs, the more buyers will trust you and trust that you’re not hiding problems from them.

Let’s talk marketing

When showing your home and talking to prospective buyers and other Realtors® about it, I love to be able to tell the story of your home and how you have used it and enjoyed it. I’ll ask you to walk me through your favorite features of the home and how it lives. Armed with your home’s story we can plan for the photo/video shoot and begin working on marketing materials.

Time to schedule photo and video shoot

Once all the updates and maintenance items are done, it’s time to schedule the photography and videography be done for the home. I cannot understate how important high-quality photography and video is to selling a home, so good preparation is key. I have a great checklist that you can use when preparing for your home’s day in front of the camera. Once all the photography and videography is complete, it usually takes us about a week or two to get all the print and digital marketing materials ready.

Going live!

Once all the marketing materials are ready, we’re ready to go live with you listing! We’ll be doing showings and hosting open houses according to our agreed upon schedule until the offers begin coming in. Then the offer process begins.

Offer process

In preparation for negotiating an offer, call your mortgage bank to get an accurate payoff amount. Often sellers refer to their mortgage statement and assume the outstanding balance is the payoff amount; however, that statement fails to add in any additional interest that’s owed when you payoff the loan. Once we have an acceptable offer and a binding sales contract is signed, the buyer takes over to do their due diligence, appraisal, etc.

Well, there you have it! That’s our plan for listing your Boston Seaport District condo for sale. Are you ready to dive in? I

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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