Marketing Boston Beacon Hill condo for sale

If you have read my Boston Real Estate Blog for any length of time you know that I think it is inexcusable for a Boston real estate agent to list a condo without using professional photos, This is one very simple thing an agent can do to make a very big difference. I would say this to anybody thinking of listing their Boston condo. If the agent you are thinking about hiring did not use a professional photographer in any one of their last 3 deals, I would not hire that agent. It’s simple, they only need to spend $100 to $500 to make your listing look better and stand a better chance of getting better offers.

I bring up the subject of photos again because it is a part of the overall marketing package that I believe is so important when selling a home. Now we have all heard that Location, location, location are the 3 most important words in real estate. Well that is great if you have a beautiful place in the perfect location, but what if you don’t? If your Boston condo is not the perfect place in the perfect location, but you still want top dollar, what do you do? Well I believe good marketing certainly helps! Good marketing usually starts with good photos. Good marketing, I believe, also tells a story.

My office is located on Beacon Hill and I’m fortunate to obtain Beacon Hill listings. Besides good photos I also I really try to sell potential buyers and renters on living in the advantages of living in Beacon Hill as much as I am trying to sell the condo itself. Additionally, I will ask buyer’s where they spend most of their time in their condo or apartment? The answer is almost always Kitchen, living ara and Master Bedroom. Well, this is pretty much the condo, so really they will be able to adjust to the size issue pretty well. And when you paint the picture of their new lifestyle of living in the Beacon Hill, the size issues usually go away. There is so much more to selling a condo then sticking it in the MLS and waiting. To me, marketing a condo or loft and painting an “emotional” picture for potential buyers is what helps a unit sell for top dollar

For more information on listing or buying a Boston Beacon Hill condo please contact me at 617-595-3712.

Conclusion

Home ownership has been, is, and always will be a crucial part of the American Dream.

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Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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