I just had a conversation with a real estate agent who just listed a property as “entry only” listing on MLS. This agent thinks that “entry only” MLS listings will be on the rise in the near future.

An “entry only” listing is when an agent lists a property on MLS for a minimum charge of $100 – $300. The MLS listing instructions inform the buyers agent to bypass the listing agent and call the owner or a key arrangement is made so the buyers agent can gain access to the property on his/her own. The benefit for the seller is a reduced broker fee of 2-3% as opposed to paying 4-6% when two agents are involved.

As of today, 2,126 Boston condos are for sale on MLS of which 67 are “entry only” listings. What are your thoughts, do you think “entry only” listings will gain popularity?

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John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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