The COVID-19 pandemic hasn’t so much changed the real estate development industry as accelerated changes that were already occurring at a much slower pace. Photographs are no longer enough to showcase your development – you need to show people what their lives would be like if they were to live there. The best way to do this is through virtual tours – more detailed tours where clients can view homes, floor plans, and neighborhoods in detail and at their own pace.
No special technology is needed to view this type of content and it can be generated using toolkits that are widely available, making it an incredibly engaging and accessible way for your audience to research your property development. For developers, this type of property development marketing also has the benefit of weeding out low-quality leads and ensuring time and effort is directed only towards more likely buyers.
Social Media Advertising
Social media ad campaigns are a cost-effective way to reach your target audience and actively generate quality leads. As previously mentioned, campaigns can be targeted to groups based on the qualities that make them likely investors rather than taking the “spray and pray” traditional marketing approach.
Social media advertising can also be used to increase the reach of your marketing materials, as virtual tours, for example, can be used multiple times on different platforms as well as shared by real estate agents working with your development.
For more information click on the link on a well thought out article on the importance of digital marketing.
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Ford Realty – Boston Real Estate Google Reviews 2020