A good friend of mine wanted to know, if I can  give him any tips on his soon to be Boston real estate blog.

I told him:

People content with ‘more of the same’ aren’t actively looking for a new Boston real estate blog or web site.

While there may be a lot of them, they’re satisfied with what they’ve got, which means that they’re hard to attract.

The real opportunity is in reaching out to the dissatisifed, to those in search of something new. Be different, be unique.

And if the Boston condo market is down in the dumps, admit it.

One more thing, inject your own personality into the blog. Boston condo sales data, day in and day out, can become very boring after awhile… just look at my last three Boston real estate blogs below, as an example.

File Under: Someday – I’ll follow my own advice.

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