From Inman News:

ING DIRECT is seeding Web sites like YouTube with short films and video games “that look at the stark realities that American’s [sic] face as renters.” The goal? To get those hip kids who are so enthralled with the virtual world to think about buying a house in the real one. With an ING mortgage.

The short films and video games ING has seeded around the Internet link to a Web site where the enterprising surfer will find … a “hidden secret mortage offer that effectively reduces the closing costs on the Orange Mortgage to zero … ”

In a press release, ING says it’s the company’s “first ever viral marketing campaign.”

Note to ING marketing team: viral marketing campaigns are usually not accompanied by press releases.

— Matt Carter, Inman News

Nice try, ING.

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Updated: January 2018

 

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