Boston Real Estate
What you should look for when selecting a Boston real estate broker
There are a number of things most people expect when engaging with a Boston real estate professional. They should be friendly, understand the Boston estate market, have a fair degree of experience, and advise you on the best practices related to buying or selling a Boston condo. But is that all you should expect? Since Boston real estate brokers and agents are generally only paid a commission at the conclusion of a successful transaction, why wouldn’t you want to find an exceptional agent to work with?
To help wade through the sometimes overwhelming array of Boston real estate agent options, here are some additional areas of expertise that can help you identify a truly top-notch agent:
Emotional Intelligence and Integrity
Real Estate Creative Financier
Buying a Boston downtown condo is not just a matter of putting down some cash and getting a mortgage for the balance of the offer price. There are a lot of variables that go into crafting a successful offer. Working with a Boston real estate professional who is experienced with a wide range of financing options and understands when to show additional cash reserves or reduce the down payment to create more headroom for appraisal deltas will give you a serious leg up against competitive bids on an offer.
Let’s face it, a seller pays an agent for their expertise, wisdom, and, equally important, their network. A good Boston real estate broker has an excellent team of attorneys, contractors, inspectors, appraisers, and especially other agents. People like to work with other people they trust, and a well-respected and trustworthy agent will be able to make things happen for their clients that second-tier realtors simply can’t accomplish. There are so many little things that go into consummating a transaction that you want the advantages that come with a realtor who is a master networker.
Internet Real Estate Marketing Experience
Today’s marketing landscape is awash in technology. It takes a special agent to understand the nuances of SEO (how to place high on Google Searches), pixel tracking, social media, marketing automation, customer relationship management, and multi-channel engagement. Integrating various data systems that allow your agent to target prospective buyers is challenging. Yet reaching prospective clients in the channel that is most comfortable for them can lead to outstanding outcomes as opposed to merely acceptable ones. These tools allow your exceptional agent to better serve your needs and answer questions quickly and thoroughly. There’s nothing worse than finding yourself up against a pending offer date and not being able to get in touch with your agent.
Boston Real Estate and the Bottom Line
The reality is that not all Boston real estate professionals are equal. You owe it to yourself to do your due diligence to discover the difference between someone who is exceptional and will help you achieve your goals with a minimal amount of friction, and someone who will just get the job done. In the end, the choice is yours, so why settle?
