Zillow shares (ticker: ZG) are up more than 54% so far this year, well ahead of the broader S&P 500 ’s 17% gain, boosted by investor optimism about the company’s foray into direct home buying and selling.

Zillow Offers, which the company is expanding to 20 cities by the start of 2020, lets homeowners request an offer on their property through Zillow’s website. The homeowner is under no obligation to accept Zillow’s offer, but if they take it, they can in most cases receive full payment in a couple of weeks, minus a fee that typically runs a bit higher than the standard 6% charged by traditional real estate agents. Zillow then works quickly to put in repairs like new carpeting or landscaping and aims to sell the house over the course of several weeks.

My thoughts

Small downtown Boston real estate companies need to prepare for major changes that are presently in the works. It took a while but it appears that the old traditional real estate sales model is in serous jeopardy.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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