Does Boston real estate agents looks help sell homes or Boston condos? If the real estate study below is any indication, it sure does.
A real estate study found that more attractive real estate agents often have higher list prices for homes and Boston condos they are trying to sell. Consequently, that also translates into higher sale prices for the Boston condo owners and a higher commission for those real estate agents as well.
The study, was conducted by two University professors during a seven-year period.
According to the Wall Street Journal:
“To measure the effect, Prof. Salter and co-authors Franklin Nixon of Columbus State University and Ernest King of the University of Southern Mississippi asked 402 people to rate agents, both male and female, on a scale of 1 to 10, from very unattractive to very attractive, based on online head shots. The researchers then looked at the agents’ property transactions over a seven-year period.
The findings: Every one-point increase in a listing agent’s attractiveness score added $10,989, on average, to the home’s list price. Every one-point increase in a selling agent’s score added $8,467 to the home’s sale price.”
Looks not only apply to Boston real estate agents and selling Boston condos
As the funny video below shows the importance of looks may not only apply to Boston real estate brokers.