Here are my top five Boston condo seller mistakes. Avoid them if you can:

1. Trying to save money by bypassing staging. Buyers want to see some effort on the part of sellers who are looking for top dollar. It’s important to take pride in how your Boston condo shows to agents and buyers, and investing in things like painting and hauling clutter are equally as important as staging.

2. Immediately hiring the high-volume neighborhood specialist as your listing agent. Yes, you’ve seen his or her name plastered all over your neighborhood. Most agents in Boston sell in multiple neighborhoods, and know the micro markets well. You should absolutely consider an agent with professed local market knowledge, but don’t forget about the rest of us. Marketing and technology platforms, solid agent networks and service levels should be priorities. If your listing agent can’t produce an outline of what he or she is planning to do from start to finish, it might be time to look at other options. And more importantly, make sure your agent isn’t ultimately the type to railroad you into accepting an offer that may not provide the most beneficial price and terms just so he or she can move on to the next transaction.

3. Pricing your Boston condo too high. It seems like buyers are throwing money at properties regardless of list price in this market, doesn’t it? That’s not really the case. The selling pattern in Boston right now is list low, sell higher, and if you list too high, your condo will just sit theere.

4. Accepting a preemptive offer in a hot market. You put your condominium on the market, and within two days, your agent is presenting you with two amazing offers. But you haven’t had many buyers through, or even an open house. Based on my experience, it could turn out that the buyer who writes the highest and best offer visits during your second open house. Unless you have to sell rapidly and aren’t concerned about getting the highest price and best terms possible, let your agent market your property for at least a week or two.

5. Being satisfied with a minimal marketing program. The correct marketing strategy is crucial to a successful sale. Make sure your agent and his or her company are in a position to really make a splash when they market your home. Connecting with your targeted buyer demographic is critical; about 90% of prospective home buyers are doing online searches. If the buyers you’re trying to reach aren’t impressed with what they see online, you can bet they won’t visit your home during their crammed open house tours.

Contact me to find to set up an appointment to start your Boston condo buying process.

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Updated March 2018

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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