Celebrity gossip, fortune-telling and superstitions are the original forms of fake news, but now it’s increasingly widespread. In every field including the Boston condo for sale market, it’s troubling to see. People who are familiar with reality can’t understand why it’s popular–in a low-trust world, why would people engage with made-up noise disguised as information?

The irony is that it’s easier to trust fake news. It’s consistent, simplified, coherent and predictable, all the things that humans look for when we’re seeking solace.

The challenge for all of us is that while it’s easier to trust in the short run, it ultimately disappoints.

Peace be with you

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