Investors get nervous every time a certain Seattle-based e-commerce giant eyes a new market and this time Zillow is the victim of Wall Street’s Amazon anxiety.
A new placeholder web page on Amazon that says “Hire a Realtor” with an option to enter your zip code and “Coming Soon” below is prompting speculation that the company may be expanding into the real estate referral business — Zillow’s bread and butter.
If Amazon moves into realtor referrals, it will be competing with two of its neighbors: Zillow and Redfin. Connecting house hunters with agents is a crucial revenue source for both of the Seattle-area real estate companies.
I think I know who’ going to win this battle.
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