It’s a fair question.
The holidays are festive, they’re cozy, and they’re a lot of fun, but are they a bad time to list your Beacon Hill home?In a word: No.
Despite popular belief, Beacon Hill condominiums still sell well in strong markets in fall, winter, and every other season. It’s true that fewer2Beacon Hill homes sell during the holiday season, but what the statistics don’t tell you is that holiday-listed homes can actually sell faster and for a higher price than those listed other times of year. Here’s why.
Inventory is Low
The less competition your Beacon Hill property has, the better it will be for your bottom line. Because of the fallacy that Beacon Hill homes don’t sell well during holiday season, many homeowners wait until spring to list. That gives you a great opportunity to list and get a lot of attention. Home buyers who’re looking at the end of the year are often more under-the-gun than at other times because of job relocation’s or school schedules. You’ve got a captive audience at holiday time. Use it.
The Timing is Behind You
Why are end-of-year Boston condo buyers so motivated? Several reasons. They may be feeling pressure to get settled before the new year begins. They also may be hoping to take advantage of tax rebates and write offs, especially if they’re first-time buyers or in the wake of an uncertain political climate. They may be more motivated to buy (and close quickly!) Traffic to your listing might be lower than it would be at other times of year, but the buyers who show up are more motivated.
Emotions Take Over
The holiday season is full of emotions. Emotions sell Beacon Hill houses! The cozier, more festive, and more inviting your home feels, the more buyers will be able to picture themselves living in your home. If you have a fireplace, light it. Bake some cookies to fill the house with the smell of delicious food. Decorate for Christmas or whatever holiday you celebrate, but don’t go overboard; you want the buyer to imagine their family celebrating the holidays there, not yours.
Take Advantage of Mortgage Benefits
Historically, interest rates tend to drop most at the very end of the year. Because of the holidays, lenders tend to be less backed up and can often process loan applications faster and get you to close sooner. Not only that, but mortgage brokers and lenders working under quota for the year may be more likely to work with buyers to hit their numbers, widening your pool of potentials.
The best thing you can do to get your home sold quickly during the holiday season is to hire an experienced Realtor. This is not the time of year to go it alone.
Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs
In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.
For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.
Charles River Park
Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.
Ford Realty Inc
137 Charles Street
Boston, Ma 02114
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