Boston condos

Boston condos

Boston to get its own high-end homes

magazine.


By Greg Gatlin, Boston

Herald

Dan Kaplan can’t figure out why virtually every region in

the country except New England has a luxury homes magazine targeting the “super

affluent.”

That will change in August when Kaplan launches New England

Home, showcasing the region’s most impressive family estates, oceanfront compounds and

cutting-edge urban lofts.

“Our mission is to celebrate the great

interior design and architecture that’s going on in homes across New England,” said Kaplan, a

publishing entrepreneur who started Worcester Magazine and Rhode Island Monthly and raised $1.5

million from investors to launch New England Home.

The magazine is targeted

at people who already own million-dollar homes, or who like to fantasize about it.  Indeed,

some publishing folks call the luxury homes category “shelter

porn.”

Kaplan said 2.5 percent of homes sold in Massachusetts sell for

more than $1 million.

The bimonthly will mail 25,000 copies to people with

household income of more than $200,000 and homes valued at more than $1 million. Another 25,000

copies will be available on newsstands for $4.95.

Complete Article: <a

href=”https://business.bostonherald.com/realestateNews/view.bg?articleid=79668″

title=”BostonHerald.com – Real Estate: At last! Richest homes get mag”>At last! Richest homes get

mag

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