f you’re gearing up to sell your Beacon Hill home, you’ve probably read tons of articles all about what you should be doing…but what about what you shouldn’t be doing? After all, placing a Boston condo for sale is a huge financial decision, and a misstep could mean losing out on your hard-earned profit. 

Don’t let something as easy to fix as not staging or pricing incorrectly throw off the success of your sale! Here are the top five mistakes to avoid when selling downtown Boston real estate.

Setting an Unrealistic Price

It might come as a surprise, but pricing a home is tricky. Not only do you have to take into account what homes around yours have recently sold for (or, in other words, what buyers are willing to pay), but you also need to know how to value any updates and improvements you’ve made. Plus, you want your Beacon Hill condo for sale to be priced so that it pops up in as many online searches as possible. When it comes to finding that magic number, sellers’ emotions often cloud the ability to accurately price a home. 

So you’ll just use an automatic estimator, and that’ll take care of things, right? Well, only if you’re okay with using outdated data and not taking into account any upgrades you’ve made. The best way to get a price that guarantees you’ll maximize your investment? Enlisting the help of an experienced downtown Boston real estate agent.

Ignoring Major Repairs (or Making the Wrong Ones)

During the inspection process, your home will be reviewed with a fine-tooth comb. Any things you’ve been avoiding, like leaky faucets, outdated water heaters, or water damage in the ceilings, will be noted and shared with buyers. Additionally, if there are any major necessary repairs that you didn’t disclose ahead of time, you could find yourself in serious legal trouble—or with a cancelled sale on your hands.

Limiting Showings & Failing to Stage

You’re selling your Beacon Hill home, but you want to sell it on your terms. You don’t want to have showings every weekend or on short notice, and you don’t want to have to rearrange furniture or remove decor for staging. While changing your home or lifestyle to accommodate buyers might seem like a major hassle, being inflexible is only going to hurt you in the long run.

Buyers are going to want to see your home, sometimes more than once, and it needs to be looking its best if you want to get serious (and competitive) offers. In fact, staged homes have been shown to sell almost 90% faster and for a 20% higher profit than non-staged homes!

Letting Your Emotions Get in the Way

You’ve made a lot of memories in your home, and the space likely holds indescribable value to you. So hearing people walk through the your Boston condo and point out all of the flaws—then not make an offer—can be draining. A good rule of thumb for selling? Think of the process as a business transaction, and think of yourself as a salesperson, not a homeowner. Creating that divide will not only improve your emotional state, but it’ll also help you see exactly how your home can be better than it is.

Not Hiring an Agent

Thinking of listing For Sale by Owner to avoid agent commission fees? In reality, selling FSBO can actually COST you money in the long run;. according to a 2016 study by the National Association of Realtors®, the average price for a FSBO home was around $185,000—which is $60,000 less than the average price of a home listed by an agent ($245,000). 

Aside from pricing, there’s a lot more that an agent can help you with. They’ll come up with a marketing plan for your home, suggest personalized staging strategies, conduct open houses and showings for you, and guide you through any problems or roadblocks along the way, all of which will take a load of work and stress off of your shoulders.

Ready to List Your Home?

Feeling a little intimidated by Boston condos for sale – selling process? Don’t worry—we’re here to help! Not only can we give you a few more pointers on what you should and shouldn’t do, but we’ll also be around to guide you through every aspect of the sale, from listing to showings to closing. 

Ready to learn a little more about what it takes to sell for top dollar? Just give our team a call to get started!

Click here to view The Most Recent Beacon Hill Condo Sales Data Reports

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Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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