Boston Beacon Hill condos for sale

Sometimes, an agent may ask you to follow or implement a rule that simply doesn’t exist. Do not get me wrong. Rules are important. Yet there are many misconceptions about what is and isn’t acceptable for Boston condos for sale.

In an industry where it is very easy for people to enter with very few qualifications, many people will start talking about rules that don’t actually apply. Today I’d like to go over three examples.

Boston Condo Signs.

1. Signs. While there are some neighborhoods that do not allow open house signs at all, for the grand majority of the area’s signs are allowed and there is no restriction on how many you can use. In fact, we use several signs when we hold an open house. Why not use more if you can? Also, why wait until 11:55 p.m. to put out a sign when you could put out a sign earlier in the day? That will allow more people to see it and encourage them to come and visit your Boston condo for sale.

Boston Condo for Sale Showings

2. Showings. Typically, you get one showing at a time. However, private showings are not required and can even hurt you because you will not get the most the market will bear. Instead, I challenge you to hire an agent who can develop and implement a process where they can get a full market response of buyers focused on fighting one another instead of fighting you. There is no rule that says you cannot have 10 scheduled showings at the same time to create more competition for your Boston condominium for sale

Boston Condo on the Market.

3. On market. There is no rule that states that you are only allowed to see homes that are currently on the market. You can view Boston condos that are off-market, expired a year ago, or from sellers who were previously unsuccessful. Since the market has changed, now may be the right time for them to try and sell. Since all the other buyers are seeing what is online, on the MLS, and the same open houses, why not instead look at your own unique inventory?


While still respecting laws and actual rules, I challenge you to think outside the box. Get creative and engaged with a real estate professional so that you can have a market advantage.

If you have any additional questions or are interested in buying or selling, please feel free to reach out to me. I look forward to speaking with you soon.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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