How Important is Showing Feedback and How Do You Get It?

I have found showing feedback to be essential and extremely helpful for my Boston Beacon Hill condos for sale listings. Feedback provides insight into issues or factors that I might have overlooked or not considered important enough to affect pricing. Obtaining good feedback from showing agents takes some preparation and follow through though. Here’s what I do.

Beacon Hill condos for sale showings

After a showing, I go into my MLS login where I have a standard letter that I send to the agent with a link to the listing. I greet the agent by name and thank them for showing the listing at “specified neighborhood” on “specified address”. I ask if there is anything about the price or condition that they can give me feedback on for this specific Beacon Hill condo for sale. I think the personalized email is vastly more effective than the robotic auto-requests that so many agents set up. 

I ask, “did the buyer’s like the Beacon Hill condo?”, “are they considering making an offer?” I also, to refresh their memory, I provide a link to the listing. After this I thank the agent for his or her hard work.

I truly understand how much hard work goes into showing Beacon Hill real estate for sale and working with buyers. I also say that I would be happy to return the favor to them in the future. This is so important. We as agents are all working together to do the best job for our clients. It is so important to be courteous and thoughtful to all agents because you may (and probably will) be working with them again down the road

With this strategy, I have found 80% of the time, I get a response to the initial email. Sometimes it is a very short “they didn’t like the kitchen”. Other times it is very detailed and specific. I always thank the agent for taking the time to provide the feedback. If the agent does not respond to my feedback request email within a day, I will give them a call and talk to them on the phone. If they do not answer, I leave a message and suggest that they respond to my email if that is easier, or give me a call back.

Eventually I get responses from agents probably 95% of the time.

Sometimes feedback is helpful and I try to remedy the situation if it is something we can change or alter. Feedback like “there is a strange odor” is one that can be remedied. Sometimes others smell things that I don’t. “The Boston condo for sale is too dark” is something else we can do something about, by putting in brighter bulbs or opening windows. “The price is too high” is feedback that we definitely take into consideration if a pattern emerges about that. I’ll do another CMA and try to make sure we have the home at the right price.

Other times, we cannot remedy the problem. “I don’t like the busy street” or “the floor plan just does not work for my clients”. These are all common feedback responses and after awhile, the only remedy is a lower price to offset a busy street or awkward floor plan.

I feel it is my job to interpret the feedback and figure out if there is anything we can do, other than lowering the price to overcome the objection. In this way, between buyers, sellers and the real estate community, we can achieve a “win-win” for everyone involved.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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