Boston condos for sale: Should I use a professional photographer?

In a word, yes. Unless you are selling a fixer in as-is condition, professional photographs will make all the difference in marketing your Boston condo for sale. The number one thing that makes downtown Boston real estate sell these days is internet exposure and I strongly believe the number two thing is the pictures those buyers see online.

Amazingly, many downtown Boston real estate agents take terrible, and I mean terrible photos of their own listings. Personally as a licensed Realtor for downtown Boston real estate, I have taken a few classes on professional photography and bought for myself a top of the line Canon SLR with the appropriate lenses. And still, I recommend calling in the professionals – more often than not. The professional photographers in downtown Boston I have at my disposal take stunning photos and bring your home to life in ways that I cannot. They are the best in their field and that is how they feed their families.

As a rule of thumb, I believe my photos are adequate for homes under $250,000 or for a property that simply, “looks like every other home in the neighborhood.” Once you start talking about refinished hardwoods, wainscoting, gourmet kitchens, or the like I start suggesting professional photography.

Boston condos for sale Conclusion

After I help prepare your Boston condo for sale and pay for the most internet exposure I believe you can obtain in downtown Boston, the next most important thing to get a Beacon Hill home buyer excited about your property is those amazing professional photos.

How expensive is professional photography? Never fear, mention this article and I’ll pay for it as part of my unbeatable listing package. It is my goal to provide the best real estate marketing in Boston, full service, and reduced commission – all at the same time! Interested? Give me a call today

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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