Each of my sellers seems to have a different idea about what it takes to sell Boston real estate. Some want high participation in the marketing process and others just want me to sell their Boston condo for sale and leave them alone. They all want feedback on showings and communication from me. They all want to know how long it will take to sell and how much money they will get.
Will a Beacon Hill or Boston Seaport condo sell faster if an ottoman is moved out of a room? Is the open house the magic bullet? Do buyers prefer one wall color over another? Is a professional staging the ticket, or maybe custom window treatments?
The details are important. In general what is most important is that the downtown Boston condo is clean, in good repair, and advertising so people know that it is on the market and above all priced right. Location is very important but homeowners generally can’t move their condominium so that it will sell faster. Much of the activity on a home for sale happens in the first two weeks when it is new on the market. After that, it starts to lose momentum, and by about month four it starts to lose value.
When it comes to advertising or marketing there are some things that make a difference. Amazingly the low-tech sale sign and brochure box are still great ways to advertise. The MLS is probably the most important marketing tool because through it property information is distributed all over the internet.
I am finding that photography helps sell real estate and buyers just can’t have enough photos. Buyers and their agents also use the MLS as a screening tool to weed out the homes that they don’t feel are worth seeing. Photographs or the lack of photographs help with the screening process.
In the eyes of buyers, all homes are overpriced, yet they are buying and the inventory of homes on the market continues to dwindle.
Here are my Boston Real Estate Agent Survival Strategies for getting through the Winter (COVID) months to sell a Boston high rise condo
How? Pick up the phone and call. I enjoy my client’s phone calls, especially during Mon. – Fri. working hours. Sometimes the meaning can get lost in translation in texts and emails, as convenient as those mediums are. If you are considering hiring (interviewing) a Boston midtown real estate agent, call or text them a few times after your meeting, test them to see how long it takes them to get back to you (during reasonable hours please, not at 11 pm!). If they get back in a few minutes or even at least in an hour or two, that’s a good sign. If they don’t get back to you until the next day or later, watch out. The Winter is a real estate agent’s slow season, have they structured their business in a way that allows them to be “busy” and to provide great customer service at the same time? I hope so.
While it is true that you are your own home’s best expert, it is really easy to see all the positives in your Boston condo and not in your neighbor’s down the street. Try to be realistic and don’t go with the real estate agent that simply tells you the highest price. That agent may be willing to wait around until you lower the price, Listen to your Boston Beacon Hill real estate agent, if there are a number of condominiums in your local area that are not selling, it is a warning sign to price reasonably. If there is nothing available, you can be more aggressive with your home pricing. Ask any agents you’re interviewing for a Comparative Market Analysis.
Boston downtown condos may or may not be selling quickly in your area, and you might get lucky and get an offer even if your home is way overpriced. However, that’s a big risk to take — most often, no buyers will not nibble on an overpriced home, and your home will languish on the market.
Your real estate agent will price your Boston luxury condo based on their research and information you give them. If you don’t mention some issues, and it later comes to light in the home inspection, you may end up getting less for your home than it would if you had priced your home to reflect potential work that buyers will need to do. Of course, be sure to properly disclose everything in your signed seller disclosures that are passed onto the buyer in a sale transaction.
Don’t let selling your home consume your life. A good listing agent will do their best to sell your home, while you focus on what you need to prepare for what comes next. If your home does not sell right away, don’t panic. Get another market analysis from your real estate agent. If the market has gone soft, you can either lower the price, wait until the market season improves (inventory goes down in your area, or we get through a slower month), or just take your home off the market and then put it back on later when the market is in better shape (or you have a more realistic price). Of course, many homes do sell right away, but many don’t. If you’re left behind, the worst thing you can do is panic, instead, work with your real estate partner. Trust me, they want to sell your home!
Keep it in perspective.
Ask about my listing package, and let’s put this Boston sellers’ market to work for you!