Boston Condos for sale 


Boston condos for sale: Tips on selling your condo 2021

Known as the “Queen of New York Real Estate,” Barbara Corcoran has experienced many ups and downs in the market while actively investing in real estate and many small businesses. Her 12-year role as a “Shark” on the hit television series Shark Tank has her currently investing in more than 80 companies. As an investor, entrepreneur, and business owner, we sat down with Barbara to get her expert advice on how to become (or stay) successful in these uncertain times.


Realize that every downturn creates an opportunity

Barbara is no stranger to recessions and now a pandemic: The Corcoran Group, the New York City real estate business she started in the ’70s, survived multiple downturns, recessions, and the trauma of 9/11.

“Every bad turn is an opportunity,” she says. “I became the leading broker because of the downturns—the competition thinned with every recession.”

Barbara also believes that the world will be open to new ideas after the COVID-19 crisis (remember when kids “couldn’t” learn online, and companies “had” to work in-person?).

“There will be a new normal on the other side of this. With less competition
and a greater acceptance of new ideas, why wouldn’t you push to keep your business thriving today?” she says. “It pays to stick through it.”

Focus on what you can control

With the constantly changing news, smart investors need to be tuned into the world without letting it control them. “Make a list of what you can control and what you can’t control, and then promise yourself you won’t pay attention to what you can’t control,” Barbara says.

“Half of work is what you do, and the other half is the attitude that enables you to do it,” she says. Barbara warns to be wary of what news you expose yourself to as it’s easy to declare war on your motivation and attitude by hearing nothing but constant bad news.

“I’d rather be ignorant enough to think that anything is possible,” she says. “and still focus on what I can change and work hard to change it.”

Barbara believes that focusing on what you can control in today’s real estate market means watching every house that comes on the market now and looking for the right deal despite all the bad news out there. The pure quantity of houses that you look at is something in your control—never has there been virtual property tours like what has become the norm in today’s market conditions and there is a deal to be found in every market if you’re aware of the numbers.

Trust your gut

“One silver lining is that if you have a lot of guts, you’re going to find a deal,” Barbara advises. You can feed your analytical brain all the facts, figures, and data but it should never outweigh what your gut tells you—and that’s something she practices on every episode of Shark Tank.

“Gut is an accumulation of everything you’ve lived and experienced up to that moment,” she says. “Why wouldn’t you trust your life experience over data provided by other sources?”

Of course, investors also need lived experience and the matched courage in order to trust that gut. “Courage,” Barbara says, “and a little bit of chutzpa.

What does it take to sell Boston Real Estate?

Each of my sellers seems to have a different idea about what it takes to sell Boston real estate. Some want high participation in the marketing process and others just want me to sell their Boston condo for sale and leave them alone. They all want feedback on showings and communication from me.  They all want to know how long it will take to sell and how much money they will get.

Boston Real Estate Questions

Will a Beacon Hill or Boston Seaport condo sell faster if an ottoman is moved out of a room?  Is the open house the magic bullet? Do buyers prefer one wall color over another?  Is a professional staging the ticket, or maybe custom window treatments?

Here’s what is important when selling a Boston condo for sale

The details are important.  In general what is most important is that the downtown Boston condo is clean, in good repair, and advertising so people know that it is on the market and above all priced right. Location is very important but homeowners generally can’t move their condominium so that it will sell faster. Much of the activity on a home for sale happens in the first two weeks when it is new on the market.  After that, it starts to lose momentum, and by about month four it starts to lose value.

Boston Real Estate Advertising

When it comes to advertising or marketing there are some things that make a difference. Amazingly the low-tech sale sign and brochure box are still great ways to advertise. The MLS is probably the most important marketing tool because through it property information is distributed all over the internet.

I am finding that photography helps sell real estate and buyers just can’t have enough photos.  Buyers and their agents also use the MLS as a screening tool to weed out the homes that they don’t feel are worth seeing.  Photographs or the lack of photographs help with the screening process. 

In the eyes of buyers, all homes are overpriced, yet they are buying and the inventory of homes on the market continues to dwindle. 

Here are my Boston Real Estate Agent Survival Strategies for getting through the Winter (COVID) months to sell a Boston high rise condo

Get to know your real estate listing agent.

How? Pick up the phone and call. I enjoy my client’s phone calls, especially during Mon. – Fri. working hours. Sometimes the meaning can get lost in translation in texts and emails, as convenient as those mediums are. If you are considering hiring (interviewing) a Boston midtown real estate agent, call or text them a few times after your meeting, test them to see how long it takes them to get back to you (during reasonable hours please, not at 11 pm!). If they get back in a few minutes or even at least in an hour or two, that’s a good sign. If they don’t get back to you until the next day or later, watch out. The Winter is a real estate agent’s slow season, have they structured their business in a way that allows them to be “busy” and to provide great customer service at the same time? I hope so.

Price your home for the market.

While it is true that you are your own home’s best expert, it is really easy to see all the positives in your Boston condo and not in your neighbor’s down the street. Try to be realistic and don’t go with the real estate agent that simply tells you the highest price. That agent may be willing to wait around until you lower the price, Listen to your Boston Beacon Hill real estate agent, if there are a number of condominiums in your local area that are not selling, it is a warning sign to price reasonably. If there is nothing available, you can be more aggressive with your home pricing. Ask any agents you’re interviewing for a Comparative Market Analysis.

Boston downtown condos may or may not be selling quickly in your area, and you might get lucky and get an offer even if your home is way overpriced. However, that’s a big risk to take — most often, no buyers will not nibble on an overpriced home, and your home will languish on the market.

Disclose early.

Your real estate agent will price your Boston luxury condo based on their research and information you give them. If you don’t mention some issues, and it later comes to light in the home inspection, you may end up getting less for your home than it would if you had priced your home to reflect potential work that buyers will need to do. Of course, be sure to properly disclose everything in your signed seller disclosures that are passed onto the buyer in a sale transaction.

Don’t let selling your home consume your life. A good listing agent will do their best to sell your home, while you focus on what you need to prepare for what comes next. If your home does not sell right away, don’t panic. Get another market analysis from your real estate agent. If the market has gone soft, you can either lower the price, wait until the market season improves (inventory goes down in your area, or we get through a slower month), or just take your home off the market and then put it back on later when the market is in better shape (or you have a more realistic price). Of course, many homes do sell right away, but many don’t. If you’re left behind, the worst thing you can do is panic, instead, work with your real estate partner. Trust me, they want to sell your home!

Keep it in perspective.

Ask about my listing package, and let’s put this Boston sellers’ market to work for you!

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