What is Augmented Reality

We’ve seen a number of enhancements to traditional business tools in recent years, most recently in the adoption of augmented reality (AR) as a new form of customer experience for the Beacon Hill or Midtown condo buyer. AR has set the stage for a new virtual world by blurring the lines between simulation and reality. With the touch of a button — or two — users of AR technology can create an environment whereby objects that reside in the real world are “augmented” by computers

The AR Experience

AR experiences allow consumers to form more accurate expectations, increasing confidence in purchasing decisions and even shortening the sales cycle, according to a Harvard Business Review report, A Manager’s Guide to Augmented Reality. It has been used in a variety of industries, including video games and TV programming, medicine, urban planning – and now, in downtown Boston real estate.

In early 2018, Sotheby’s International Realty® partnered with Google’s ARCore development platform to create the first AR app targeting the real estate industry. Curate by Sotheby’s International Realty features a curated selection of furnishings from a variety of brands, which buyers and brokers can use to virtually stage a space. The app is available on Apple and Android devices.

What does it mean?

What does this mean for Beacon Hill and Boston Seaport condo buyers and sellers? As downtown Boston real estate professionals, we know how difficult it can be to see a Back Bay condo for sale in a style that isn’t much like yours and try to imagine living in the space. AR makes it easy to take virtually staged images of furniture arrangements and custom décor from a flat 2D screen into the house itself. For prospective Boston North End condo homebuyers, viewing a space in AR helps break down imagined barriers, affording them the ability to envision a house as their home – a space that showcases their taste and style.

Like homebuyers, sellers can also benefit from AR efforts, using the technology to send marketing initiatives above and beyond. Those looking to make cost-effective touch-ups – style changes and cleaning – can take advantage of AR functionalities to stage any room in their Beacon Hill condo


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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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