Young adults can be among the most difficult clients to serve, according to a survey from Redfin based on responses of 500 U.S. real estate agents nationwide. But baby boomers—those who are 55-plus—weren’t far behind.

The survey asked real estate pros which customers were the easiest to serve. More than half—52%—of real estate pros said Generation X, those between ages 39 to 54, were the easiest. On the other hand, baby boomers and millennials trailed at 25% and 23%, respectively.

“Millennials are accustomed to ordering and canceling ride-shares and meal delivery on their phones, and thus don’t feel the same sense of personal obligation when working with a buyer’s agent who, by and large, only gets paid when a sale is made, after months of service,” Glenn Kelman, Redfin’s CEO, notes in the study. “The other problem of course with younger customers, many of whom have student debt, is their struggle to afford their first home.”

Regardless, real estate pros can hardly ignore millennials as customers. They’re the largest buying force in the housing market right now. Millennials represented 42% of all new-home loans, higher than both the baby boomers and Generation X, according to a study earlier this year from®.

“We need to find ways to adapt our service to the on-demand world we now live in by organizing agents into teams, and to develop a consultative approach to the affordability challenges that are preeminent for so many home buyers, by training agents on all the ways a home can be financed,” Kelman notes in the survey.

Source: Real Estate Magazine

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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