If you’re trying to sell your Seaport condo, the saying, “You’ll never get a second chance to make a first impression,” definitely applies. An open house can make or break a sale, so it’s important you put forth some effort prior to placing your home on the market — those online photos you’re posting will count, too. Whether you prefer to hire a professional stager (which costs an average of $1,900) or take care of business on your own, here are a few things that make your Boston real estate for sale stand out from the crowd.


While you don’t want to make your Seaport home look like a wedding reception — or a funeral — fresh and colorful bouquets can give your abode a magazine-worthy appeal that adds life to a room. Instead of picking up pre-made florals at the grocery store, spring for professionally arranged pieces for a greater impact. Tell the florist the buds will be for an open house so he/she can create something suitable.


The eye naturally gravitates toward counters, sinks, mirrors, windows, and door handles, so even if you have to conduct a showing at a moment’s notice, make sure these areas are sparkling. Fingerprints, smudges, and dried toothpaste are a huge turnoff.


A brightly lit Boston Seaport condo for sale is more apt to move on the market because it represents a cheerful, happy space. Pull back the curtains and let in the natural light, but also check the bulbs to ensure all are in working order in case you have an evening or night showing.


Sprucing up your dining room table like you’re having a dinner party can help potential Back Bay condo buyers imagine family holidays and birthday parties, so go the extra mile by setting up a side table for an aperitif. Just make sure you’re using good china and glassware, or your efforts could backfire. In other words, no paper plates, streamers, or whimsical holiday decor.


Whether you have pets, water or mold issues, or have a smoker in the house, a smelly house is an undesirable one. Along with addressing the problem at hand — like damage, for example — invest in a deep-cleaning service to take care of carpets and upholstery (the average national cost of having your carpets cleaned is $176). Maintain the results with easy, DIY deodorizing treatments that tackle issues such as refrigerator or pet odors, musty basements, lingering food smells, and soiled toilets.


This is perhaps one of the most difficult things for Beacon Hill condo sellers to do, yet a neutral home sells faster than one filled with family photos, pet paraphernalia, trophies, and one-of-a-kind decor. If you can, replace personal photos with artwork. Not only will this design move appeal to those who walk through your home during a viewing, but it can also make online photos more enticing.

Bottom Line

Even though you may want to get sell of your downtown Boston condo as soon as possible, don’t rush the preparation process. Before the day of the open house, do a thorough walk through to ensure each room is clean while appealing to the masses. Don’t take any comments or suggestions regarding the staging process personally. Any preparations are to your benefit so you can move into your new

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



Call Now