First, let me state that I know of many top-notch discount real estate agencies, such as, that have ads that are very trustworthy. However, some discount agencies, I’m beginning to question their real estate advertisements. Here’s one that comes to mind: MA real estate ad:

“With no real estate commission to pay, the money you save can go into the purchase of your next house…We offer real estate for sale by owner placement on our website, yard signs, MLS entry for our Massachusetts sellers, virtual tours, and much more.”

The way I interpret this ad from is that they can list your property for sale on MLS for the seller, “with no real estate commission to pay.” However, according to MLS rules and regulations, with any property listed on MLS, the listing office must compensate the buyer’s agent a commission. If co-brokes their MLS listing with a buyer’s agent, they will be required to pay the buyer’s agent a commission. Guess whose pocket that’s coming from?

Second point, I checked MLS to see how many properties are listed for sale in Boston with The answer: zero. To the best of my knowledge, the company isn’t even a member of MLS. So this begs the question: Is the above link to a misleading advertisement?

Your thoughts?

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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