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I enjoy technology. and it’s a good thing because the Boston Real Estate market is increasingly driven by the Internet. So when something new comes out, I like to try it. At least I want to try it out and see if it adds value to my Boston condo buyers or sellers. 

What is Reels?

Tech-savvy real estate brokers will be interested to learn that Facebook is launching a new app to take on TikTok. The app is called Instagram Reels, and like TikTok will be a video platform that enables users to create short, interactive clips with musical soundtracks.

Boston Real Estate and Social Media

A large number of Boston real estate pros already use social media on a daily basis to communicate with clients and market themselves. 

How does it work?

Instagram Reels is similar to TikTok, which is another platform that’s already proved to be a hit with Boston real estate brokers.

Instagram Reels will feature several video editing tools, including a countdown timer and other tools that can adjust video speed and playback. Users will be able to create and post 15-second video clips set to music or other audio in the background, just as they can with TikTok. Instagram Reels will connect to the regular Instagram apps, so users can share their videos with followers on Instagram too.

Boston Real Estate and the Bottom Line

Facebook is speeding up Instagram Reels launch as TikTok continues to face increased scrutiny. India recently banned the app, while in the U.S., the Trump administration has threatened a similar ban, citing reasons related to national security and the app’s ties to China.

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