CoStar aired four commercials during the big game on Sunday, kicking off a $1 billion marketing blitz Florance told Inman will place the firm alongside some of this year’s biggest events. 

CoStar aired four commercials during the Super Bowl, where an average 30-second spot cost $7 million, according to the Wall Street Journal. Three of those featured Homes.com — with appearances by Dan Levy, Heidi Gardner and Lil Wayne — and the fourth saw Jeff Goldblum in his regular role pushing Apartments.com.

The ads come after CoStar released a video exclusively to agents, touting a goal to drive 80 billion impressions to Homes.com and to reach more than 90 percent of households.