We get it. It’s a seller’s market out there (for now) but even in a hot market, overpricing your Boston condos for sale can be bad business. At Ford Realty, we’re big believers in the data behind properly-priced Beacon Hill homes; they sell faster and for more money than homes that are asking too much.
But maybe you’ve already signed with an agent and are on the market with a price you’re worried is too high? If you suspect you may have overpriced your Beacon Hill condo, here’s how to tell.
Your Neighbors’ Houses Keep Selling
The number one way to tell your Boston condo overpriced? If your neighbors are going on and off market while your home is just sitting there! Particularly if you’re in a “hot” neighborhood like Beacon Hill or Boston Midtown, your home should be seeing offers within the first few weeks on the market. Unfortunately, by pricing yourself too high, buyers see your neighbors’ lower-priced homes as a value and quickly snap them up. Oops!
You’re Not Getting Any Showings
There are only a few reasons you wouldn’t be getting showing requests in a seller’s market. One is that your downtown Boston condos photos aren’t good (your agent used a professional photographer, right?) and the other is that you’re overpriced. Think of buyers searching under “thresholds.” Those are usually nice, round numbers like $500,000 or $975,000…if your home is priced above (especially just above) one of these thresholds you may not even be appearing in buyers’ MLS search results. Of course, a good buyer’s agent should be showing them your Boston home, anyway, but you can’t count on it.
Offers Aren’t Coming
Of course, without showings you won’t be getting offers, but what if you have tons of showings but no offers? This is a clear indication you’re not only asking too much, but way too much. Buyers know home prices are somewhat negotiable so if they’re really interested, they’ll throw out an offer just to see what might happen. If they come to the table already feeling like you’re way too far apart on price to meet at an agreeable price they may just choose to avoid the negotiating hassle altogether.
You, Not Your Agent, Set the Price
Particularly in a low-inventory market, some Realtors are anxious to get more listings. In an ideal world, you and your agent will agree on a price together based on data, comps, and experience. In a world where your home is overpriced, you’ll throw out an inadvertently-high number and your agent will say, “No problem!” Sellers can’t be as objective about price as agents can, so if you priced your own home you may be asking for trouble.
We’ve written before about overpricing your Boston condo for sale and the stress it can bring. There’s more to selling than putting it on MLS remember, no amount of effective marketing will work if your home is priced too high,
Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs
In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.
For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.
Charles River Park
Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.
Ford Realty Inc
137 Charles Street
Boston, Ma 02114