Baby Boomers are Still Buying Boston Condos for Sale

For many years, marketing endeavors focused largely on the Baby Boomers, and rightfully so. Such a huge generation was bound to dominate the landscape of just about everything, from retail to Boston Beacon Hill condos for sale and beyond. Today, that focus has shifted largely to the Millennials, the most recent baby boom generation. After all, the Boomers are aging, and the Millennials have just come of age. But is it really time to count out our seniors? Many say no, as the “silver tsunami” seems poised to cause a seismic shift in the Boston condo for sale market.

Baby Boomers are now becoming Retirees

Why? Because as the Boomers age, it’s predicted that the nation’s 65 and over population will grow exponentially, by about 90 percent by 2040. Most of these people are retirees, and they’re looking to downsize. What else do they want? Neighborhoods that are active, engaging, and walkable, such as Beacon Hill. What they don’t want is to be marooned on what’s been called “islands of old age,” preferring instead to maintain their independence and an inter-generational contentedness. It’s only logical, then, that there would be a move to urban condominiums.

Boston luxury condos for sale and rent

There’s a need for a wide range of pricing options for seniors, too. The number of renters over 55 increased by 28 percent between 2009 and 2015, and it continues to rise. Some of these renters are looking for luxury urban living, while affordable housing is also in high demand. Developers, then, stand to gain from building condominiums at both ends of the spectrum.

All Boston condo price ranges

No matter what their price range, there are some options that Baby Boomers are seeking out in large numbers. Low-maintenance or maintenance-free landscaping is high on the list, as well as windows that let in plenty of natural light, and home offices that allow them flexibility if they want to continue to work past retirement age. Flex space is also important to many seniors because it allows their homes to adjust to fit their needs as those needs change. These are all factors that should be taken into account by any real estate developer who wants to be successful in the senior market.

Boston Condos for sale

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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