A Back Bay landlord refused to negotiate a lower price with a retail tenant — and now the Arlington Street property sits empty. The landlord admirably admits he was wrong and has come up with a catchy ploy to find a new tenant.

But the Lesson of the Day comes from Thomas Brennan, a retail broker at C. Talanian Realty Co., who advises: “There’s no such thing as bad real estate, just bad prices. For the right price, it will lease.”

File under: Location, location, location — at the right price.

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