Scott Van Voorhris from the Boston Globe Real Estate Blog

The Bryant auction over the weekend is the latest sign that all is definitely not well with the once seemingly invincible luxury condo market.

The posh new South End project managed to sell off a third of its 30 units in one day, but at a big cost.

Buyers snapped up 10 units at prices in the $1.3 million-to-$1.5 million range, managing to get anywhere from 21 percent to 41 percent off.

The question now becomes how much longer developers of some of the major new deluxe condo towers in downtown Boston can hold out before they go the auction route?

The new W Hotel and condo tower in the Theater District is preparing to open later this month, boosted by a $10.5 million city loan that will help it build out a crucial restaurant and retail space.

But the project’s marketing team has refused to release sales figures, a sure sign that efforts to move the W’s 123 condos are likely nothing to boast about.

The Clarendon, the new Back Bay condo and rental tower by the Hancock nearing completion, and the already opened 45 Province St., have also kept profiles as they have struggled to move units.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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