Boston real estate for sale and the increasingly popular social media app called Tik Tok.
Sorry about the boring Boston real estate headline.
I just read an article in Boston Agent Magazine, I’m having problems saying the word magazine – so let me try again – I read an article on a website about a new app, for selling Boston condos for sale called – Tik Tok.
For viewers under 30, you may want to skip the next few paragraphs of this real Boston Real Estate Blog, because I’m going to make a futile attempt of explaining what Tik Tok is as a 50-year-old plus white guy. How hard can that be?
The basic non-technical explanation of TikTok.
Tik Tok is an app for making and sharing short videos. For you old-timers. are you with me so far? The videos are tall, not square, like Snapchat or Instagram (don’t ask me why), but you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side. If your confused, don’t worry so am I.
What does a Tik Tok Video do?
The platform largely consists of short videos that often involve dancing, singing, lip-synching, pets, and lots of special effects. But somehow, someone thought about applying it to Boston real estate for sale.
Thank-you: Now I have to learn about this Tik Tok App
Now, before going any further. if you’re wondering if I’m going to dance and sing while trying to sell your Beacon Hill condo or rent out your Beacon Hill apartments. I really hope not, but I’m open to paying someone to do this for me. Any takers? I’m serious.
Back to the story, Barbosa is a real estate agent, that you probably never heard of, I know I haven’t, who created a real estate video, which is a virtual walk-thru of a home that consists of a short clip of the song “Chinese New Year” by the band Sales and has received over 1,100 views in a little over a week. Below is my competitor’s broker’s video.
He said in an interview with Boston Agent magazine that it might take some time, but Tik Tok will eventually get eyeballs on your properties. Barbosa tends to post informational videos about his listing, deals he’s closed, and various aspects of the market.
Mike Sherrard, a real estate agent with eXp Realty, also creates real estate marketing videos, (why are you doing this to me) has a similar message on brand awareness for real estate folks new to Tik Tok.
“If you are a true entrepreneur, not just a Realtor, you look at the long-term play and delayed gratification,” Sherrard said. Instead of just appealing to an older audience through Facebook, the young demographic on Tik Tok could potentially “create the biggest brand awareness and client traction,” he added.
He said in his YouTube video “How to use Tik Tok for real estate agents” that in just a few years, the social media platform has attracted more than 500 million users worldwide.
So what should real estate agents be posting on Tik Tok?
- Feature behind-the-scenes footage showing agents having fun and working on their business.
- Offer teasers of property highlight footage that give a snippet of longer videos about specific properties. “Chop up a video of [a property walk-through], put it on Tik Tok, add some text over top, put a cool song that’s trending and add trending hashtags,” Sherrard said.
- Use trending hashtags.“That is something that you should be diligently and actively leveraging. They’re showing you exactly what other people want to see on the discovery page by looking at the trending hashtags,” he said.
- Feature playful videos with kids and pets because they almost always attract viewers.
Boston Real Estate for Sale and the Bottom Line
Before I jump into Tik Tok, can someone show me how to do a Boston real estate video on my cell phone?