From the Future of Real Estate Marketing blog comes this humorous take on real estate advertising language. Here are some of the better ones:
- Old charmer – an old and ugly house
- Low maintenance lot – no yard; the kids will have to play in the street
- Meticulously maintained in the original condition – the appliances are 50 years old
- Ready to move in – the interior has been painted with one coat of cheap paint
- Desirable neighborhood – this little house is extravagantly overpriced because the neighborhood hasa snobbish reputation
- Bedroom in basement – basement has a 1′ by 2′ window
- Build sweat equity – the house is not inhabitable
- Quiet neighbors – the home backs to a cemetery
- Cozy bathroom – you can shower while sitting on the toilet
- Won’t last! – this property will never sell as the agent just jinxed it
- Unique – it’s weird, just weird
